Honda – Power of Trees
Category
- Advertising and campaigns
- Banner ads
- Branding
- Campaign
- Campaigns
- Outdoor media
Client
Honda
This campaign grew out of the Honda CR-V Hybrid's vision to plant 10,000 saplings in Estonia by 2020. With the support of Honda, the Estonian Express Leadership Conference "The Courage to Do Differently!" we created an alternative slogan for a car brand that thinks differently: "Honda - "The Power of Trees" (originally "Honda - The Power of Dreams"). Honda presented each conference participant with a tree sapling, accompanied by a conscientious message that the sapling must be planted within 72 hours. Subsequently, the slogan "Honda - The Power of Trees" has been used on other materials as the brand continues to stand for environmental sustainability, conservation, and pollution reduction.
The client is the Honda importer in the Baltics and Finland.
