TBD Pharmatech rebranding and website

The problem

TBD Pharmatech develops and manufactures pharmaceutical compounds for pharmaceutical and biotech companies. Founded in Tartu in 2006, it employs 60 people, around 30% of whom hold a PhD. Search is the company’s most important sales channel.

The brand needed a refresh, and the website had to do two jobs: explain complex work simply and be found by the right buyers.

The solution

SEO was part of the project from day one. Before any design, we ran keyword research, and it shaped the structure of the new site. SEO work continued through the whole project, from the page structure to the texts.

The new logo is strong, geometric and minimalist: the letters t, b and d form an abstract owl, a symbol of wisdom in ancient Greece, its eyes wide open in anticipation of new knowledge. Based on our analysis, we divided the two main service processes into separate steps so customers understand what TBD offers and how. Carrying the updated visual identity, the site is clean, trustworthy and user-friendly.

Live website: tbdpharmatech.com

The results

The new site went live in autumn 2022. Within weeks, the client summed it up in one line: “Häk’s SEO works!”

What did the client say?

“Häk’s SEO works! Communication is always clear and everything is well organized, even during the holidays. We’re very happy with the website and have already received praise for how much nicer and more professional it looks.”