The problem
Sami Machinery Center sells agricultural, road maintenance and forestry equipment, including Avant loaders, a market leader in Estonia. Fragmented use of the company name and a complex structure caused confusion and did not support the company’s growth plans.
The solution
Together with the client, we decided to market Avant separately from Sami Machinery Center under the name Avant Estonia. The strategy began with discovery sessions with key personnel, followed by analysis and team interviews. We set KPIs, prioritised channels, defined the brand’s image and video language, and provided specific ideas and activities for each channel.
The results
The strategy document serves as a long-term tool for building the brand and marketing more effectively. The process brought clarity, structure and direction for the future.
Client
Our Input
Branding
