The problem
Full House is Kristiine Centre’s legendary discount campaign. A large share of the centre’s tenants take part and offer discounts at the same time. The aim was to show that Full House is not just about fashion: you can buy products from many different categories in one place, at a good price.
The solution
For the first time in Full House history, we brought people into the campaign visuals. A series of four visuals shows different-looking people posing with products from different categories, all united by one thing: a house full of the best offers.
The people gave the campaign a human touch and show Kristiine Centre’s own sense of style better than products alone.
The results
A well-known campaign got a fresh, human face while keeping the concept people already recognise.
Client
Our Input
Campaigns
