The problem
Shipit is a shipping platform that lets businesses compare carriers and send parcels from one place. Its Google Ads in Finland drew plenty of clicks, but many came from people searching a carrier’s name to track their own parcel. That traffic cost budget without bringing in the business customers Shipit is built for.
The solution
We manage Shipit’s paid media in Finland and Sweden across Google Ads and Meta, from strategy and copy to reporting.
On the search side, we refocused the account on business intent. A/B testing and AI-assisted campaign settings help us test what converts, and a Looker Studio dashboard keeps results visible to the client.
Seasonal pushes, such as a Christmas campaigns, run on top of the always-on work.
The result is advertising that spends more of its budget on the people Shipit actually wants to reach: businesses ready to ship.
Client
Our Input
Digital Campaigns
