You feel the brand before you read a word.
Visual Identity, Rebranding, Brand Strategy.
[ Why Our Branding ]
What holds your brand up.
The core reason
We find the one reason people should pick you. Then make the whole brand say it, so you can stop repeating yourself.
Built from your truth
Your brand is already in your business. Our job is to get it out, sharpen it and make it work for you.
One voice
The colours, the words and the tone of voice all point the same way. So it feels like one company wherever people meet it.
Yours to run
You leave with a brand your own team can use for years. But, if you want us around after that, we’re here.
Success stories
[ Branding & Strategy Processes ]
How we do it
Brand strategy gives your business a reason to be chosen and a clear plan for turning that advantage into growth.
How we work
Our strategy process combines a proven discovery framework, our own methods, and years of brand, marketing, and business development experience. We challenge assumptions and set the brand’s direction before making any strategic decisions.
STEP 1
- Market analysis
- Competitor analysis
- Customer research
- Brand audit
STEP 1
Understand where you stand
We start by taking an honest look at where things stand and set the direction for the whole project. If the brand is stronger than you think, we’ll say so. If the problem isn’t the brand at all, we’ll say that too – before you’ve spent money on the wrong fix.
STEP 2
- Brand discovery
- Target audiences
- Brand positioning
- Brand differentiation
STEP 2
Define the brand
The next step begins with Discovery Sessions that bring key stakeholders together. We define what the brand stands for, who it is for, and what makes it different. The sessions explore the brand’s purpose, customers and personality . From here, the brand begins to take shape.
STEP 3
- Business goals
- Growth opportunities
- Customer experience
- Revenue streams
STEP 3
Connect the brand to business
We clarify which business goals your brand should support, we sort these by what brings the most value, what’s practical, and the best timing. This approach can reveal ways to improve customer experience, sales, and even new revenue streams.
STEP 4
- Strategic priorities
- Marketing strategy
- Brand implementation
STEP 4
Turn strategy into action
We take what we’ve learned and turn it into practical steps that move your business forward. Sometimes it means improving the marketing strategy, changing visual identity, building a new website, sharpening brand messaging. You leave with prioritised action list your team can start on the next day.
STEP 1
- Business goals
- Competitor analysis
- Target audience
STEP 1
Brief and debrief
Understanding business goals and setting goals how the brand can support it. Overview of market competitors and their brand presence. Results turned into a clear task through short debrief
STEP 2
- Moodboard
- Concept
- Inspiration
STEP 2
Moodboard
Visual inspiration gathered onto a moodboard to capture te feel and direction of the brand. The client approves the direction desired.
STEP 3
- Logo
- Grid system
STEP 3
Logo and design
First black and white logo concepts based on te approved visual moodboard.
STEP 4
- Fiona Humberstone
- Seasons
- Colours
- Typography
STEP 4
Colour and typography
Colours suggested according colour psychology and Fiona Humberstone seasons theory. Typograpy typefaces tested and defined.
STEP 5
- Patterns
- Icons
- Photography
- Graphics
- Visual samples
STEP 5
Visual language
Additional patterns, icons, photography style etc shown through early samples of for example merch, presentation, social media posts etc. that is agreed upon in the first phase.
Guidelines and brandbook
All the elements are compiled into a brand guideline document, together with rules on logo usage and rest of the branding compnents. Once approved, all files are handed over to the client.
[ Other Services ]