The problem
Kristiine Centre is a one-stop shop in Tallinn with around 130 stores. Its online community is an important part of how the centre grows. The centre needed social media that connects the physical mall with digital platforms and turns visitors into loyal customers over the years.
The solution
We created social media content that brings the centre’s stores, people and campaigns into one consistent feed. The content invites followers into conversation with the centre and builds trust, which in turn supports organic sales.
The results
Kristiine Centre got one recognisable voice online, from everyday store news to its biggest campaigns. See also the Full House campaign.
Client
Citycon
Our Input
Social Media
