TKTK Campaign

TTK University of Applied Sciences is the world of practical specialists. Keeping that thought in mind, we realised that the best way to connect with people, who are active by nature and who have always loved doing things with their hands, is to talk to them in an honest and transparent way. That’s how we got to the main message of the campaign “Become practically a specialist in your field”, in Estonian it’s a clever word play that includes a very straightforward truth.

The campaign was supported by different outdoor ads, a compelling social media campaign and versatile special solutions from T-shirts to stickers and notebooks.