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Branding and rebranding

A brand is what people say about you when you’re not in the room.

The term “brand” in a business context originates from the ancient practice of “branding” livestock to signify ownership. Nowadays, it refers to a logo or symbol that identifies a company, individual, product, or service.

A brand is what people say about you when you’re not in the room. Branding is the process of creating and consolidating everything related to your company, service, or product under one roof. This includes various elements like visual identity, tone of voice, slogan, tagline, font, and much more. It should be memorable and recognizable, much like finding a Coca-Cola bottle in a dark room by touch alone. Branding encompasses everything that represents your company.

We all seek renewal at times, be it a new piece of clothing, a haircut, or a living environment. Brands also need updates. Initially, it might seem daunting and risky, but often it’s one of the most important steps a company can take to stay competitive and grow in the market. Rebranding is the process by which a company updates its visual identity, message, and culture to meet changing market demands and customer expectations. Strategic rebranding can breathe new life into a company and lead to long-term success.