AdaptEst visual identity

The problem

LIFE SIP AdaptEst is a strategic integrated climate project led by Estonia’s Ministry of Climate and funded by the EU LIFE programme. The project aims to make ecosystems more resilient to climate change and to improve society’s readiness to adapt. It needed a logo, a complete visual identity, and design materials. The identity had to work across many public-sector uses and on materials that carry several logos, including the EU LIFE logo.

The solution

Much of the project focuses on the Alam-Pedja nature reserve. Its flowing rivers, a symbol of adapting to climate change, became our inspiration. The same idea shaped the logo: one letter A differs from the others, and a drop motif refers to the climate theme. We also sourced an aerial drone photograph of the Alam-Pedja nature reserve by photographer Raivo Laanes, which the client loved. The identity is nature-friendly, positive, practical, and easy to use. We also created a merchandise concept, presentation templates, social media backgrounds, brochures, roll-ups, information boards, event materials, and a map of Estonia for marking project locations.

The results

A unified, nature-friendly identity and a set of ready-to-use templates, delivered in 2023 for a project that runs until 2032. For us, it was a project close to our hearts: large in scale and good for nature.