The problem
Honda needed a campaign for its CR-V lease interest offer in Estonia, Latvia and Lithuania. An interest rate is just a number, so it had to be impossible to miss and easy to remember.
The solution
We turned the 0.99% lease interest rate into a scoreboard: 0:99, the score in the CR-V’s favour. The digital-clock numbers worked everywhere, from digital billboards and web banners to roll-ups in the showroom.
To bring people in for a test drive, we added a prize draw with one simple call: drive and win an iPhone 11 Pro.
The results
One visual idea carried the offer across three markets and every channel, from the roadside to the showroom floor.
Client
Honda
Our Input
Advertising
Campaigns
Campaigns
