The problem
Everyone knows that if you want a safe and practical car, you choose a Volvo. The Honda CR-V is just as committed to safety, reliability and comfort, but it had to win the same audience’s attention honestly and without boasting.
The solution
Honda isn’t a hard man’s car, so we told it like it is. We honestly admitted that Honda is right behind Volvo in the same target group, and if you can’t afford a Volvo yet, you can opt for the Honda CR-V: safe, perfectly normal and actually available.
The results
The campaign was a Golden Egg (Kuldmuna) 2023 finalist in three categories: small product campaign, outdoor poster and copywriting.
What did the client say?
“The team always has fresh and interesting ideas when developing and implementing potential campaigns. They are very ambitious and cool!”
Client
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