Success Story
43
Honda cars sold in a short time with the leasing radio ad
The problem
Radio is full of ads, and car ads easily sound alike. Honda needed spots that stand out, stick in the head and bring people to the showroom.
The solution
Honda Leasing. Misunderstandings happen every day, especially when big decisions are on the table. In this spot, the listener thinks the conversation is about marriage. It is actually about Honda hybrids and a fixed-rate leasing offer.
Honda Hybrid. We joked that petrol and diesel cars are technology from the dark ages and set the ad to the rhythm of an old Estonian folk song, a regilaul. Music and sound by Priit Kolsar. Once you hear it, you hum it.
Honda image spot. One line carries the whole idea: we are not all the same, and neither are all Hondas.
The results
The leasing ad reached a wide audience, put Honda’s new models in the spotlight and helped sell 43 Honda cars in a short time.
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