The problem
Noorte Investeerimislaager (Youth Investment Camp) is Estonia’s first and only investment camp for young people. It teaches 10th and 11th grade students from every county how to manage money and invest. When the camp launched in 2024, it needed a brand that would feel youthful and engaging, yet trustworthy and professional.
The solution
We created the brand pro bono, and we still support the camp free of charge every year. We drew on the Sage archetype, representing wisdom and calm, and shaped the identity with input from high school students. A logical, minimalist logo symbolises the journey of growth and learning. The colour palette balances professionalism and youthful energy, while geometric elements and dynamic patterns connect the brand to the world of investing. Every year we design the camp’s materials, from name badges, schedules and diplomas to T-shirts and online banners. In 2025, our team also joined the camp as mentors and jury members. We gave the participants our Creativity Workbook (Loovusvihik), to support their creativity alongside their financial skills.
The results
The first call in 2024 drew over 120 applicants from every Estonian county for 50 places. The camp has taken place every summer since, and in 2026 it welcomed 60 participants. It has grown into a long-term partnership we are proud of. At häk, we believe financial education for young people must reach the masses, because it shapes our shared future. The small seed we plant today may one day give someone shade.
Live website: noorteinvesteerimislaager.ee
Client
Our Input
Visual Identity
