Awake

The problem

Awake works in event marketing and training. It organises inspiring events, retreats and corporate training, and rents out sound and lighting equipment. The company needed a comprehensive brand strategy and visual identity to support its growth and build a strong, distinctive and professional foundation.

The solution

Creating the brand strategy was a thorough, collaborative journey with the Awake team. The goal was a strategic framework that helps the team work towards a shared vision and grow the brand consciously and with purpose. Along the way, we mapped the company’s essence, values, target audiences and positioning, and set out the principles that will guide the brand’s future development.

Awake is a brand centred on awakening and connecting people. The strategy builds on conscious growth, inspiration and professional quality. The brand’s essence expresses open-mindedness, creativity and a deep belief that every experience can change something. The focus is on clarity, authenticity and impactful presence. These values let Awake stand out in a field where emotional experience and flawless execution go hand in hand.

Awake’s visual identity reflects the energy of awakening and inner balance. The central motif of the logo is a symbol of light and connection. It carries the brand’s core idea: a movement towards deeper awareness and inspiration. Through colour and typography, we created a visual language that feels harmonious, professional and vibrant at the same time.

The results

The result is a clear and consistent brand foundation that supports Awake’s business and provides a strong basis for further growth, both in Estonia and internationally. Awake doesn’t just organise events. Awake creates experiences that awaken people and stay with them.