Morecar branding

The problem

Morecar is a Mobire sub-brand that sells cars. Buyers see the Mobire name as trustworthy, but associate it mostly with car rental. Morecar needed a refreshed identity that would keep that trust while setting it apart from rental and helping it stand out from competitors on the sales lot and in digital channels.

The solution

We adapted the Mobire logo for Morecar and created a new colour palette and graphic elements. The result is a simple, honest visual identity that speaks to price-conscious buyers who also want to buy with confidence. The identity was rolled out across sales lots, the website, social media and classified ads.