Citycon – Campaigns

Client

Citycon

Description:

Over the past year, we have focused on highlighting Citycon’s globally renewed visual identity in the Rocca al Mare and Kristiine Shopping Centers while maintaining brand continuity and enhancing the customer shopping experience.

Rocca al Mare Shopping Center is one of the largest shopping centers in Estonia, offering commercial space to 148 tenants. The center offers a unique theme-based layout of shops and, thanks to its innovations, will become the real heart of Western Tallinn in the coming years. 

Kristiine Keskus is a modern shopping center where fashion meets entertainment. It offers approximately 130 stores and 14 excellent dining options. The shopping center is located on the daily movement path of thousands of people and is at the center of the transport connection.

Thanks to the consistent use of the updated visual identity in all the centers’ campaigns, we have significantly increased the recognition of Rocca al Mare and the Kristiine Center. More people now recognize the brand behind the advertising campaigns even without seeing their logo, a testament to our successful strategy.