Wild&Mild website and webshop

The problem

Wild&Mild makes UV gel nail polishes and nail art products for use at home. After its rebranding, the website and webshop had to catch up with the brand. They had to answer one question: why go to a salon when you can get salon-level results at home with affordable, high-quality tools? And they had to inspire people to try nail art.

The solution

We refreshed the Wild&Mild website and webshop with colourful, dynamic solutions that carry the brand’s two moods. The homepage opens with “Let’s step up the nail game!” and leads straight to the products. Separate sections introduce the new-generation BIO nail polishes and salon-quality UV gel nails at home, and partners get their own page.

The arch from the brand frames products and photos throughout, and a clear structure makes it easy to browse the shades and buy, on a phone as well as on a laptop.

The results

The website and webshop reached the shortlist in the website category at Kuldmuna 2023, the Golden Egg awards.