The problem
Every service provider faces the same challenge: people need to trust them enough to pay a premium price. That is why we recommend that personal brands and one-person businesses invest in their own brand and website, as coach Airi Mitendorf also did. Copywriter Dan Franch needed a website that works as an online business card and reflects his personality.
The solution
The design is inspired by Dan’s personality, with calm and mature tones. As letters and words are a copywriter’s main tools, a classic and elegant serif typeface serves as the main font and design element. Together, the branding and typography give the site the feel of an old book in digital form. Einar Tiimla led the creative work and carried the sense of a writer and a book into the website. Scrollytelling animation makes the words playful and guides the user through the content without overloading them with information at once.
The results
The website became a finalist at the Golden Egg (Kuldmuna) awards in 2023 for its look, branding and typography. It brings Dan plenty of enquiries, lets him charge premium prices, and supports his work as a copywriter.
Live website: danfranch.com
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Our Input
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