The problem
Olerex Väo Center in Maardu is the largest fuel station with a new concept. It brings together the gourmet restaurant Sõlm, a gym, a sauna and an automated truck wash. Truck drivers can also stay overnight in hostel-style accommodation when their employer provides it. Väo Center was already opening, but its website had been neglected. The client came to us when time was short. The site had to speak to very different audiences, from truck drivers to seminar organisers. The client also wanted Väo Center to stand out from the Olerex brand with a premium look online.
The solution
We took the project on straight away. With so many services in one place, the key was the information architecture. A priority guide set out what to highlight first and what should follow. We built a clear structure and told the client which photos and videos were needed most urgently. Truck washes can be booked by choosing the right parameters and paid for online straight away. The site is available in several languages. Its primary colour is gold, a development of the familiar Olerex yellow.
The results
An aesthetic, easy-to-use website that does its job and is still live today. The client was very satisfied, and the site has not needed a single structural change since launch.
Live website: vaokeskus.ee
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