The problem
Butik’n is a small, high-quality flower shop in a small Swedish town in the middle of the forests. It offers flowers, home decor and products for children. The shop was a long-held dream made real by brave, enterprising people. It needed a brand that would set it apart, both in the shop and online. Like many small businesses, the team first tried to create a logo themselves with an online logo maker. In 2020 they turned to us for professional help.
The solution
The branding is inspired by the brave and creative people who run the shop. We kept the spirit of their own ideas, including the slogan “All you need is a dream”. Then we turned them into a professional identity: powerful and elegant, with a romantic yet professional feel. We also designed and built the website.
The results
A distinctive brand and a website that works well, helping a small-town shop stand out and turn a dream into a business. In the end, the team was glad they had brought in professionals.
Client
Our Input
Visual Identity
