Belief energy water rebranding

The problem

Belief is an energy water for millennials. It replaces energy drinks but is much healthier. Its audience decides first by how a product looks, so to reach them, the product needed a rebrand.

The solution

We created a brand for trendy, sporty and health-minded young people: sporty, stylish, motivating and made for Instagram.

A clean white label with a bold logo leaves room for short, confident lines: “Winners. Attitude.” “Energy drinks. Are so 1996.” “Healthy energy. From Estonia.” Each flavour gets its own colour accent.

The results

Belief became a brand with a growing community around it, one that gives its fans a sense of belonging.