Full House – Campaign
Our input
- Advertising and campaigns
Client
Citycon
Full House is the legendary Kristiine shopping centre discount campaign, in which a very large proportion of their tenants take part, offering sweet discounts in their shops. For the first time in the history of Full House, we showed a human being in the campaign visuals – it gives the campaign a human touch and also better demonstrates Kristiine shopping centre's own sense of style. In addition, our aim was to emphasise that Full House is not just about fashion, but about being able to buy products from many different categories in one place and at a good price. To this end, a series of four visuals was created for the Full House campaign, featuring different-looking people posing with products from different categories, but united by the one and only – a house full of the best offers.
