The problem
Practical higher education is often seen as unattainable or only for men. TTK University of Applied Sciences wanted its admissions campaign to challenge these outdated perceptions.
The solution
The admissions campaign featured TKTK’s female students as superheroes who help save the world through practical higher education. They showed that they excel in engineering, mechanical engineering and road construction as confidently as men. The campaign ran across digital, social and outdoor media.
The results
TKTK continues to strengthen its image as a university that produces highly valued specialists, regardless of age or gender.
What did the client say?
“Häk’s creative solution was fresh, vibrant, and engaging! We really appreciated their speed, thoughtful approach, and ability to balance our wishes with professional guidance.”
Client
Our Input
Campaigns
