Success Story
30
Honda e cars sold during the container campaign
The problem
The Honda e is an all-electric city car with a retro design that won a Red Dot “Best of the Best” award. Honda Baltics wanted as many people as possible to see it in person, around the clock, in three Baltic countries and Finland.
The solution
The Honda e looks like a toy car, so we packed it like one. We put the car in a glass-fronted container and left the box a little industrial to show it belongs in the city. The box stood in busy public spaces and showed the car 24/7, from Noblessner and the Rotermann Quarter in Tallinn to cities in Latvia, Lithuania and Finland.
We built two containers for four countries. The information panels were easy to change, so we printed them in four languages and swapped them depending on where the car went next. A QR code on the box took people straight to the Honda e website. We also designed print and digital ads for the campaign.
The results
Within six months, the containers were seen more than 250,000 times across all locations. The QR code brought more than 2,000 visits to the website. More than 200 people took a test drive, and 30 bought the car.
Client
Our Input
Creative concept
Container design
Outdoor campaign
Print and digital ads
