Rocca al Mare keskuse decorations
Category
- Advertising and campaigns
- Campaign
Client
Citycon
Problem
Rocca al Mare’s brand language is visible online, on outdoor screens and in information materials, but it hasn’t yet been fully carried through into the building’s interior.
This was felt most in the atrium – the heart of the centre, where visitor traffic is heaviest and where events are often held.
Solution
We turned a space that had worked as a neutral thoroughfare into a seasonal meeting point. The centre’s brand colours and hexagon motif gave rise to spring butterfly forms, complemented by a floral photo wall for Mother’s Day.
The most anonymous area in the centre became a place where visitors stopped to capture the view.
