Case Study: Transforming a Simple Platform into a Thriving Rental Property Business

In the competitive world of rental property businesses, adaptability and a clear vision are paramount for success. This case study delves into the journey of Haga Home, a rental apartment property, which began with a simple idea but evolved into a thriving enterprise. The case study explores how häk leveraged Haga Home with agile methodologies, strategic branding, and innovative technology to surpass their initial expectations.

The Client with a Vision:

The founder of Haga Home came to us with a vision – eager to create a one-page website for their rental apartments. Their hands-on and flexible approach made them the ideal partner to embark on this transformative journey. The client was open to changing directions, analyzing functionalities, and prioritizing user experience (UX).

Agile Approach:

The project’s scope evolved throughout the process, requiring an agile approach to avoid getting boxed in and to continually prioritize the business’s best interests and the end user’s experience. This led us to differentiate between short- and long-term apartments, offer various add-ons for rental apartments, and more, all with the goal of meeting the needs of our end-customers and increasing income.

Understanding the Market:

Before beginning their journey, the Haga Home team delved into the rental landscape surrounding the Haga Home neighborhood, strategically located near the University of TalTech and Tehnopol. The team identified limited rental options in the area and saw an opportunity to create a premium brand that could command premium prices – that’s where we also stepped into the game. 

Crafting the Brand:

The branding journey commenced with an outstanding branding team and creative copywriters from häk. They conceptualized the name “Haga,” which, in Spanish, translates to “doing.” This name perfectly encapsulated the spirit of Haga Home – a place for doers. The brand’s visual identity exudes youthful confidence, featuring a bold color palette, a powerful logo, modified numbers, and abstract use of shapes.

Innovative Booking Platform:

Utilizing geometric shapes and the brand’s vibrant colors, we designed a website that is systematic, structured, and simple. What emerged from the client’s initial brief was more than just a one-pager; it has become an innovative booking platform that seamlessly integrates with two systems: Moderan (a company specializing in living spaces management) and Bisly (a company focused on automatic gates, door codes, and Wi-Fi). The platform allows users to book short or long-term stays, customize additional amenities, and, upon successful payment, move in instantly.

Streamlined Management Interface:

In addition to the booking system, we developed a separate management interface for the real estate company to efficiently handle rental reservations. This interface allows for easy viewing, modification, and cancellation of existing reservations. Furthermore, it maintains a comprehensive log of all bookings, proving to be a valuable tool for the property manager and helping save on labor costs significantly.

Effective Marketing Campaign:

To introduce this exceptional booking system to a broader audience, we also launched a well-rounded marketing campaign. This campaign included direct mail targeting specific groups we had previously identified, outdoor advertising, and Google Ads. 

Conclusion:

Haga Home’s journey as a business showcases the power of adaptability, strategic branding, and innovative technology in the rental property business. What began as a simple idea evolved into a comprehensive package – including marketing materials, photo shoots, prints, outdoor ads, digital ads, an automatic booking system, and social media accounts. Haga Home’s success story underscores the importance of not just good branding but great branding that compels action.

Allar Lauring, CEO of Haga Home, praised the partnership: “Häk agency created a website with a booking system that’s exactly how I imagined it! They do their job exceptionally well!”

Today, Haga Home stands as a shining example of how a flexible and forward-thinking approach can turn a vision into a thriving reality in the rental property industry.

See more of Haga Home branding and website.

Author: Madli Kaevats