Brief | häk agency

Branding brief

Thank you for trusting us to create your brand!

This brief is our most important tool to create the best possible visual identity and branding for your target audience. Please take the time to answer and delve deeply into each question.

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Short description of the company and the brand.*

What makes your brand different? What is your X-factor?*

The story of the company and the brand. Where did the idea come from?*

Where do you see your business in 5 years?*

Who are the main competitors to your business?*

What do you like/don't like about your competitors?*

Is there any colour you don't prefer for your brand?*

Other thoughts and comments*

Target Group & Personas

Branding should be based on the Pareto principle, which means that you should focus on the 20% of your customers who will eventually bring you 80% of your profits. Therefore it is crucial to pinpoint the exact target audience and personas for your business.

It is best to come up with two specific ideal customer personas.

The more accurately you describe the personas, the more accurately we are able to target the branding.

Got it

Persona 1

Think about what kind of person would be your ideal client and what kind of characteristics they have.

What makes them happy?*

What makes them sad?*

Describe their background*

Persona 2

Think about what kind of person would be your ideal client and what kind of characteristics they have.

Monthly income (net)*

What makes them happy?*

What makes them sad?*

Describe their background*

Brand keywords

Every visual element makes us feel certain emotions. In order for us to create a branding that speaks to your target audience, we need to find out what are the keywords that come to mind first when the end consumer looks at your brand.

Please choose only 10 keywords! This is important because we use a systematic branding technique that divides keywords into four different categories, giving us a more precise visual direction.

Thank you for the information!

The brief gives us an overview of the project, so we can send the budget estimation.

After hitting send, we will get back to you in 72 hours.

Name

This field is for validation purposes and should be left unchanged.

Thank you for taking the time! A brand is a fundamental asset for a company. Submit your information to see the results.

Branding brief

Thank you for trusting us to create your brand!

Contact

Target Group & Personas

Persona 1

Personal info

Persona 2

Personal info

Brand keywords

Thank you for the information!

Branding

Web development

Advertising