AI in good hands.
We bring ideas, experience and judgement. AI helps us dig deeper, explore more and take your ambitions further.
AI Solutions
[ Our AI Capabilities ]
Endless possibilities, tailored for you.
AI Automation
What is an AI implementation roadmap?
An AI implementation roadmap shows where AI will save your business time and money. At häk, we build it in three steps: we map how work gets done today and where time is lost, rank the AI opportunities by impact, and set out the right tools and next steps. We can also help your team put it into practice.
How we do it
01. Map your workflows
We look at how your business works today. Who does what, which tools are used, and where time gets wasted.
02. Find AI opportunities
Together, we find and rank the best opportunities to save time, reduce costs, and automate repetitive tasks.
03. Make it happen
We create a clear AI roadmap with the right tools and next steps. We can also help your team put it all into practice.
Turn your workflows into a competitive advantage with AI.
What is a Claude skill?
A Claude skill is a set of written rules for brand voice, templates and approval steps that Claude follows in every task. At häk, we write skills that keep AI output on brand, from website content in Estonian, English, Latvian and Lithuanian to presentation slides that stay on message. The same rules apply wherever your team uses Claude.
AI and agents are seeping into every workflow, from customer emails to sales decks. Each tool comes with its own default voice, so the more places AI writes for you, the more ways your brand can drift off message. AI skills keep it consistent: written rules for brand voice, templates and approval steps that the model follows wherever it’s used.
At häk, we built them for our own in-house tools and now we help clients do the same. OIXIO’s skill writes their WordPress content in brand voice in Estonian, English, Latvian and Lithuanian, and Proekspert’s keeps their PowerPoint slides on message.
What does AI training at häk include?
At häk, a strategic creative agency in Tallinn, we run hands-on AI training for business leaders and marketing teams. We have trained more than 2,000 people at every skill level. Leaders get one-on-one mentoring to find where AI has the biggest impact. Teams learn on their own work: brand voice, campaign copy, visuals and workflows.
Less theory. More AI in action.
01. AI for CEOs
One-on-one mentoring for business leaders. We explore your processes, find AI opportunities, and figure out where AI can make the biggest impact on your business.
02. AI basics
New to AI? We’ll get you started with the right tools, practical skills, and everyday use cases. No technical background needed.
03. Tailor-made AI training
Built around your team’s actual needs. We develop custom AI skills, workflows, and automations to make everyday work easier, whether it’s branding, marketing, creative production, or other business processes.
Branding & Advertising
What is AI video production?
At häk, we produce AI video for advertising, from first idea to final cut. We stage scenes in 3D and lock the product, characters and locations with reference sheets before generating anything. We test new models as they launch, pick the best one for each shot and fix by hand what the model gets wrong.
At häk, we run the whole process ourselves, from the first idea to the final cut. We stage scenes in 3D and fix the product, characters and locations with reference sheets before generating anything. We test new AI models as they come out and use whichever suits the shot the best. What the model still gets wrong, we finish by hand, so the product, the logo and the lettering match the brand book to the last detail.
Web
What is GEO analysis?
GEO analysis shows how visible your brand is when customers ask AI for advice, and what to change so ChatGPT, Perplexity, Claude, and Google AI Overviews can find, understand, and recommend you.
In Estonia, 65% of people aged 16-74 used AI in 2026, compared with 47% a year earlier (Statistics Estonia, 2026). Many now ask AI what to buy or who to choose, and AI gives them a ready answer, so they often don’t need to click on a specific website. Less than 1% of visits from search engines, social media, and AI chatbots come from AI (Statcounter, June 2026). The choice is made inside the answer, and if AI doesn’t name your brand, you’re not part of it.
Most companies are not there yet. Only 22% of marketers say their SEO and AI search work is fully integrated, and 30% say AI describes their brand inaccurately (Semrush, 2026). AI relies most on clearly structured pages rich in facts: definitions, numbers, comparisons, and step-by-step answers (study of 21,000+ AI citations, 2026).
How it works
Questions. We find the questions your customers actually ask, using search data, AI prompts, and the forums where your buyers talk.
Website review. We check whether your site answers those questions and whether AI can read it: content, structure, facts, and technical access.
Competitors. We look at who shows up for those questions and what they say that you don’t.
Plan. We turn the findings into actions ordered by impact and effort, with ready-to-use texts.
What you get
A map of the questions your customers ask, and which page should answer each one
A website review covering content, structure, and AI crawler access
A competitor comparison
A prioritised action plan
Rewritten text suggestions for key pages and a recommended site structure
No one can guarantee an AI will mention you. We make sure that when AI looks, it finds a clear and correct answer on your site.
How does Claude work with WordPress?
At häk, we connect Claude to your WordPress site. Your marketers get on-brand, SEO-ready drafts built from your own page blocks, and your developers build with Claude Code in an isolated copy of the site. Claude works as a WordPress user that can draft but not publish, so nothing goes live without a person’s approval.
How it works
Brand skill. We turn your brand book and tone of voice into rules Claude follows on every request, from terminology and SEO to page blocks and translations.
Connection. We connect Claude to your site as a WordPress user that can draft but not publish. We start on a staging copy and go live when you are ready.
Developer setup. We give your developers Claude Code in a containerised copy of the site, with WordPress and security skills built in. Code reaches your site only through git and review.
Workshop. We train your marketers and developers on real tasks, so they know what to run in-house, what to outsource, and where the risks are.
What you get
A brand content skill with your voice, terminology, SEO rules, page blocks, and languages
A Claude connection to your WordPress site with draft-only access
A containerised Claude Code environment with WordPress and OWASP security skills
Role-based access for editors and developers, with a human approval step
A hands-on workshop for your marketing and development teams
No AI gets everything right on its own. In our setup, Claude asks instead of inventing, drafts instead of publishing, and your team makes the final call.
Example: We set up AI + WordPress for OIXIO Group, with a brand skill covering four site languages and 30 custom page blocks.