How to boost sales through your website?

Have your sales dropped in the cooling economic climate? If the answer is yes, it’s time to shift your focus to web design and digital presence. In an era where over 80% of customers research products and services online before making a purchase (source: GE Shopper Research Study), your website has become a critical sales channel. Who hasn’t abandoned a website that loads too slowly or doesn’t work well on mobile? Today, when speed and convenience are crucial, your website’s performance directly impacts how well you rank in Google’s search engine results.

Brand language that resonates with your audience

A website is not just a digital business card; it’s an essential sales channel that influences your company’s growth and success. At häk agency, we believe that web design is not just about aesthetics; it’s a strategic tool that drives users to take action and contributes to the long-term success of your brand. If your brand does not communicate effectively or aligns inconsistently across digital channels, customer interest can quickly fade, or worse, they may lose trust and find another provider. At häk agency, we focus on ensuring that each website is more than just visually appealing. Our approach centers on optimizing the user experience and achieving clearly defined business goals. We understand that your website needs to speak the language of your audience and offer them real value. Therefore, we begin every project with in-depth target group analysis, define user personas, and identify their needs and motivations. Then, we design a website that not only looks good but also guides visitors toward key actions, whether that’s making a purchase, submitting an inquiry, or signing up for a newsletter.

Adaptability and user-friendliness

Today’s users expect a fast and seamless web experience, regardless of the device they are using. At häk agency, we put great emphasis on ensuring that all our websites are adaptive and intuitive. Our team ensures that each website is responsive, offering a consistent user experience across all devices, whether it’s a desktop, tablet, or smartphone. When your website is both adaptive and user-friendly, it increases user satisfaction and encourages them to spend more time on your site, which in turn boosts conversions.

Vadim Gromov

Web analytics and optimization

Web analytics and optimization are crucial for understanding how users interact with your website and identifying which elements are working and which need improvement. Our goal is to always provide the best solutions, and therefore, we are eager to adopt new technologies and tools. For example, we use CoPilot AI to check and optimize code, helping us deliver precise and effective solutions.

With Google Lighthouse, we can assess and enhance website performance, accessibility, and technical SEO to ensure maximum performance and user experience. This tool allows us to identify bottlenecks and apply best practices to ensure that your website meets the highest standards.

If you want to get an idea of your website’s performance, it’s easy to start—visit Google Page Speed to evaluate your website’s speed. It will give you valuable insights into how your site is performing and where improvements can be made.

Trustworthiness and authenticity

Trust is the foundation of any successful relationship, whether personal or business. At häk agency, we are committed to authenticity and transparency. We create solutions that are honest and sincere, reflecting the true essence of your brand. We believe that clients value brands that stand by their principles and offer genuine solutions. Our goal in web design and digital solutions is to build trust, which in turn increases customer loyalty and encourages repeat purchases.

How the right design drives results

A well-thought-out web design and user experience can be the key drivers of a company’s success. For instance, Dollar Shave Club started in 2011 and reached 3.2 million customers in just five years, largely due to its simple and understandable website and subscription-based business model. An effective web experience helped them stand out in a competitive market and earn customer trust.

Similar results have been achieved with häk agency’s clients. For example, our collaboration with NorVita led to a 34% increase in sales, without the need for additional digital marketing or ads. The thoughtful and intuitive design of the e-commerce site helped generate upsell opportunities and facilitated subscription-based orders. The new SEO-friendly and well-designed UI and UX website demonstrated that the right design and strategy could significantly impact sales results.

Lackluster changes can negatively affect sales. For example, Marks & Spencer’s 2014 website update aimed to be modern and mobile-friendly but resulted in major issues, as customers were unable to log into their accounts and encountered problems at checkout. This led to a flood of complaints and negative feedback, underscoring the importance of thorough testing and considering user feedback before making major changes.

 

Let’s build success together

If you want to take your website and business to the next level, get in touch with us. At häk agency, we believe that together we can create a web experience that not only meets but exceeds your clients’ expectations and helps your brand stand out in the digital world. Let’s take the next step forward and discover how strategic web design can transform your business.