Kampaania “Raske uskuda, kerge armuda” eesmärk oli rõhutada uue Honda HR-V salongi ruumikust. Mudeli imelised omadused lihtsalt nõudsid lustakat lähenemist ning seetõttu lubasime loomad ja linnud nii rooli kui ka salongi mõnulema. Reklaammaterjalide esitlemisel keskendusime automudeli pisidetailidele, et äratada vaatajas huvi ja kutsuda inimesi proovisõidule.
NCG Import Baltics OÜ – Honda maaletooja Baltikumis ja Soomes.
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