Strateegia annab loovusele ruumi juurde
On the show Password, Einar Tiimla talks about why häk describes itself as a strategic creative agency. “We usually start our work with strategy,” he says. He believes that careful planning helps prevent situations where clients only realise what they want after seeing the first visuals.
We discuss how good creative work is not just about attractive design or clever ideas, but about solving real business problems. Einar points out that an agency adds real value when there is trust and partnership. “The best client is one who trusts the agency.” They also talk about deadlines, processes, and how structure in a well-run agency can actually give more space for creativity.
They also discuss häk’s move into Dubai, the company’s growth, and tough lessons learned along the way. Einar shares that, in the end, the service business is really about people. He talks openly about what he learned from entering a new market. “The main lesson from expanding abroad is that you have to be there in person and meet your partners face to face,” says Tiimla.
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