Gocen Visual Identity

Client

Gocen

Gocen. From Vision to Turnkey Solution

Gocen is an Estonian engineering company operating in the fields of mechanical engineering, manufacturing, and technical project management, both in Estonia and on the international market. The company’s work is built on precision, effective collaboration, and systematic thinking. These very values became the foundation for the new brand identity.

We developed Gocen’s visual identity and website to reflect engineering precision and professionalism. Gocen represents a uniquely distinctive service in Estonia—combining technical expertise and high-level project management. Accordingly, a conscious decision was made to select granite green as the brand color. While this tone is somewhat unconventional in the industry, it emphasizes the company’s distinctive position and reliability. The new brand is clear, balanced, and trustworthy—just like the company itself.

The website’s design and development moved hand in hand, like a perfectly functioning mechanism. The goal was to create an environment that is simple yet clearly conveys quality and precision. Every animation and interactive element has been carefully considered to enhance a seamless and cohesive user experience.

The result is a thoughtfully designed visual system and digital experience that support Gocen’s growth strategy and present the brand as a strong and modern partner in the industrial world.