Awake Brand Strategy & Visual Identity

Client

Awake

Awake – A Comprehensive Brand Strategy and Visual Identity that Support Growth and Build a Strong, Distinctive, and Professional Foundation

Awake operates in the field of event marketing and training. They organize inspiring events, retreats, corporate trainings, and also provide sound and lighting equipment rentals.

Process
The creation of the brand strategy was a thorough and collaborative journey undertaken together with the Awake team. The goal was to establish a strategic framework that would help the team operate under a shared vision and grow the brand consciously and purposefully.
Throughout the process, we mapped the company’s essence, values, target audiences, and positioning, and formulated the guiding principles that will steer the brand’s future development.

Strategy and Essence
Awake is a brand centered on awakening and connecting people. The strategy is built on conscious growth, inspiration, and professional quality.
The brand’s essence expresses open-mindedness, creativity, and a deep belief that every experience has the power to transform.
The focus is on clarity, authenticity, and impactful presence – values that enable Awake to stand out in a field where emotional experience and flawless execution go hand in hand.

Visual Identity
Awake’s visual identity reflects the energy of awakening and inner balance.
The central motif of the logo symbolizes light and connection, conveying the brand’s core – a movement toward deeper awareness and inspiration.
Through color and typography, we created a visual language that feels harmonious, professional, and vibrant at the same time.

Outcome
The result is a clear and consistent brand foundation that supports Awake’s business activities and provides a strong basis for continued growth both in Estonia and internationally.
Awake doesn’t just organize events – Awake creates experiences that awaken and leave a lasting impression.