Deeply personalized branding process
We don’t just build a brand, we craft a meaningful, distinctive story that resonates with your audience on a deeper level.
Focused on end-user needs
Our process is strategy-led, we seek to understand your target audience’s needs and perceptions, delivering a brand experience that truly resonates.
Global branding expertise
Our team has extensive experience creating successful brands in Estonia and abroad.
Discover your company’s core
“Brand building is a strategic journey to uncover your company’s core and identity, ensuring it resonates with the right audience and drives results. With years of experience, we use a proven, step-by-step process to achieve maximum impact.
Our process
Strategic groundwork
The process starts with getting to know your business and conducting an in-depth analysis— who your competitors are, the specifics of your sector, what’s been done so far, and more. To make the groundwork as thorough as possible, we’ve prepared a brand brief that the client helps complete. The more detailed the information about your business, the more accurate the outcome will be.
Brand strategy discovery sessions
We use the Jose Caballeri CORE Discovery 3.0 methodology, running three 3-hour co-creation sessions with the client to uncover the company’s core traits and unique selling points, and to map concrete ideas for growing revenue and boosting brand awareness. A key part of this is defining customer personas—we identify your most important personas, from the ideal customer to the employee—and, where possible, conduct 1:1 interviews to inform the work.
Brand characteristics
At this stage, we define a precise archetype for your brand, helping you clearly express its personality. We refine your tone of voice—how the brand speaks to customers across every channel—and we craft the brand story: a narrative that explains what makes you unique and brings your brand closer to your audience.
Visual identity
Your visual identity is the brand’s first touchpoint with your audience. Using Fiona Humberstone’s seasonal method, we create a visual identity that reflects your brand’s essence and connects emotionally with your target group—we define color palettes grounded in color psychology, design the logo and alternate marks, select the right typefaces, and pull it all together with practical mockups and examples.
Adapting marketing materials
We create or adapt your marketing materials to match the new brand strategy and visual identity. This includes websites, social media, print collateral, advertising campaigns, and other communications. Our goal is to ensure every asset carries a consistent message and supports a cohesive brand image. The required materials are usually identified during the brand strategy phase and agreed with the client.
Ensuring consistent communication
The key to long-term success is consistency. Our process doesn’t end with creating the visual identity— we also support ongoing brand development and communications to ensure every action aligns with the strategy. We monitor and analyze how the brand performs in the market and, when needed, recommend updates to keep it fresh and relevant. We bundle the strategy and visual identity into a “brand toolkit” that you can use independently over time.
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Haga Home’s branding and booking platform supported a premium image for the business. Together, they enabled charging rental rates 20% higher than others in the area.
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Tähistaeva Kodud’s branding and website connected with the right buyers—44% of available plots were reserved in only three months.
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64% of consumers make a purchase decision based on their emotional connection to a brand. Values, visual language, and tone of voice must align.
