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Thank you for taking the time! A brand is a fundamental asset for a company. Submit your information to see the results.

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häk brand score™

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Step 1 of 3

The famous 24 brand questions by häk agency.

Brand clarity assessment: Gauging your brand's strength and impact

Understanding the essence (the core, fundamental characteristic or set of values that defines a brand and distinguishes it from competitors) of your brand is a vital step towards achieving success in today's competitive landscape. This comprehensive questionnaire has been thoughtfully designed to help you assess the strength and clarity of your brand's identity. By honestly evaluating these key aspects, you'll gain valuable insights into how well your brand resonates with your audience, stands out in the market, and aligns with your company's vision.

Take a moment to reflect on each question, and discover how your brand measures up.

You have a very clear understanding of your brand essence.i*
Brand essence is the emotional connection, unique qualities, and consistency that define and differentiate a brand.
You have a very clear understanding of your brand strengths.*
You have a very clear understanding of what sets your brand apart from others.*
You have a very clear understanding of your brand’s personality and character — archetype.*
You have a very clear understanding of your company’s larger purpose (aside from profit-making).*
You have a very clear understanding of who your customers are.*
You have a very clear understanding of your customers’ primary needs.*
You have a very clear understanding of your ideal customer.*