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The famous 24 brand questions by häk agency.

Brand Clarity Assessment: Gauging Your Brand's Strength and Impact

Understanding the essence (the core, fundamental characteristic or set of values that defines a brand and distinguishes it from competitors) of your brand is a vital step towards achieving success in today's competitive landscape. This comprehensive questionnaire has been thoughtfully designed to help you assess the strength and clarity of your brand's identity. By honestly evaluating these key aspects, you'll gain valuable insights into how well your brand resonates with your audience, stands out in the market, and aligns with your company's vision.

Take a moment to reflect on each question, and discover how your brand measures up.

You have a very clear understanding of your brand essence.*
You have a very clear understanding of your brand strengths.*
You have a very clear understanding of what sets your brand apart from others.*
You have a very clear understanding of your brand’s personality and character — archetype.*
You have a very clear understanding of your company’s larger purpose (aside from profit-making).*
You have a very clear understanding of who your customers are.*
You have a very clear understanding of your customers’ primary needs.*
You have a very clear understanding of your ideal customer.*
You have or you know a clear target and vision for the direction the company is heading.*
Everyone within the company understands your brand in the same way.*
Every person in the company can instantly identify your brand’s strengths.*
You are well aware of your brand’s external image, or how others perceive you.*
You consciously influence your desired external image.*
You have a strong visual identity (logo, design language) and it is well-thought-through.*
You have a comprehensive brand graphics document that you share with everyone.*
Your visual identity aligns well with the brand essence.*
Your visual identity resonates very well with your ideal customer.*
Your visual identity is visually appealing and distinctive.*
Your brand’s visual language is consistent across all channels.*
You have a strong slogan or tagline that resonates with customers.*
You have a consistent tone in how you communicate with customers.*
Your brand values and strengths are clearly communicated to customers.*
You make strategic choices based on competitor analysis to achieve success.*
You know exactly how you position yourselves in the market.*
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